Turks and Caicos Islands is one of the most important luxury destinations in the Caribbean region, and based on official data, during the first half of 2022 the Country has already recovered the number of overnight tourists who visited TCI in 2019. TCI is one of the first countries in the Caribbean region which has already recovered its pre-Covid19 performances. For the end of this year, a higher number of overnight tourists compared to 2019 are expected in TCI.

https://www.gotobermuda.com/

The Bermuda Tourism Authority (BTA) promotes Bermuda globally as a world-class destination for travel and tourism investment.

The Bermuda Tourism Authority consists of four divisions that work collaboratively to develop Bermuda’s tourism industry by growing the number of visitors to Bermuda, increasing visitor spending and nurturing an environment for job creation. They analyse data from key tourism sectors to monitor and measure the industry’s performance and its alignment with the priorities of the National Tourism Plan. They also leverage expertise within their focus areas and engage in strategic partnerships with the government, the private sector and other stakeholders to grow the island’s tourism industry and strengthen Bermuda’s overall economy.

The BTA is a private, independent DMO formed in 2014 which represents a private-public partnership that receives public and private funding. This includes:

• Direct government funding
• 4.5% of fees charged to hotel and vacation rental guests
• Grants
• Paid for Service such as, film and photography permits, events, sponsorship, training, etc.

The BTA has 4 divisions:

• Finance
• Operations (Visitor Services Centres, tourism standards and training programmes, and Public Access to Information)
• Business Innovation And Technology
• Sales & Marketing

The BTA Board of Directors is made up of seven members who are passionate about Bermuda and bring a wealth of diverse corporate and tourism-related experience:

BTA’s CEO since April 2021 is Bermudian Mr. Charles H. Jeffers II. His previous experience includes serving as Chief Operating Officer for Destinations International, a global trade association for destination organizations and CEO of Visit Baltimore (DMO).

https://www.aruba.com/us

As the Destination Marketing and Management Organisation (DMMO) for Aruba, the A.T.A. is responsible for uniting tourism interests amongst the on- and off-island stakeholders/partners for the purpose of coordinating destination marketing, destination development and destination partnerships.

The A.T.A.’s direction is to invest in targeted markets and activities which will result in an increase in visitors and on-island expenditures. Through these efforts, the A.T.A. stimulates the interest of visitors in defined markets, encouraging them to choose Aruba for their holidays, meetings, incentives and conventions. Marketing and public relations strategies include online and offline initiatives, special events and hosting partners, media, trade and special guests. Availability of funds and budgetary flexibility assure that Product Aruba will remain competitive in terms of visibility, recognition and sales.

MISSION: To increase the share of affluent travellers and the economic value of tourism for the benefit of the community and our stakeholders by positioning and developing Aruba as their preferred Caribbean destination.

The Aruba Tourism Authority (ATA) is a publicly funded organisation. Its revenues are:

• 2.5% of the country’s tourism tax goes directly to ATA;
• Partnership fees;
• Training;
• Events and Aruba Convention Bureau.

The ATA has 3 divisions:

• Marketing;
• Finance and Support;
• Strategy, Planning and Research.

ATA Management is composed of a direct ATA Management including a CEO, CMO and CFO and a Supervisory Board. The Boards primary function is to supervise and confirm that the organization properly performs its core tasks and responsibilities within the legal framework set out in the State Ordinance.

The board members are appointed for a period of 4 year, with the possibility to be reappointed for a maximum of one more 4-year term.

The Board has seven members who are all experts in business operations and tourism:

• 3 members are appointed on the Minister of Tourism’s recommendation;
• 3 members are appointed by the Minister based on recommendations by AHATA of two candidates for each of the three positions;
• The Chair of the Supervisory Board is appointed by the Minister.

Ronella Tjin Asjoe-Croes, has been the CEO of the Aruba Tourism Authority since its foundation in 2011. She is an Aruban native and former director of the Tourism Corporation Bonaire with a background in Marketing.

https://www.visitbarbados.org/about-us

The Barbados Tourism Marketing Inc. (BTMI) functions are to promote, assist and facilitate the efficient development of tourism; to design and implement suitable marketing strategies for the effective promotion of the tourism industry; to make provision for adequate and suitable air and sea passenger transport services to and from Barbados; to encourage the establishment of amenities and facilities necessary for the proper enjoyment of Barbados as a tourist destination; to carry out market intelligence in order to inform the needs of the tourism industry.

Our mission is to develop and apply exceptional marketing capabilities in the process of telling the authentic brand story of Destination Barbados. It further calls for us to galvanize all partners to elevate Barbados’ tourism to new heights; while doing so in a fiscally prudent and sustainable manner.

Our focus in carrying out our mission will be on highly targeted marketing efforts guided by sound market intelligence, research and cutting edge marketing tools. This will enable us to deploy effective and efficient marketing initiatives with a concentration on the utilization of digital marketing.

We will achieve our mission by employing and developing the talents of our staff while ensuring that they are all fully cognizant and compliant with our policies and practices so as to empower them to operate freely, expeditiously, and in the best interest of destination Barbados; our Government shareholder; our visitors and the wider community.

Barbados Tourism Marketing Incorporated (BTMI) is a publicly funded organization.

BTMI is authorized to earn revenue and is designed to become self-financing through co-op marketing. BTMI’s means of generating revenue include but are not limited to:

• Engage in cooperative marketing with outbound tour operators and airlines;
• Cooperative marketing with local partners centered on time-bound campaigns and special promotions.

The Barbados Tourism Marketing Inc has the following executive and management staff:

• CEO’s Office;
• Global Markets depts;
• Marketing Department;
• Finance Department;
• Human Resources Department;
• Product Development;
• Sports Department;
• Cruise Department.

The BTMI has a Board of Directors, which is appointed by the Ministry of Tourism to serve for a 2-year period.

In November 2021 Jens Thraenhart was appointed CEO of the BTMI. He is a tourism veteran of 26 years. He is a German Canadian tourism specialist, with extensive global tourism strategy and execution experience and leadership experience from North America to Asia, having worked for the Canadian Tourism Commission (now Destination Canada) and Fairmont Hotels & Resorts (now part of Accor). Most recently, he served as the executive director of the Mekong Tourism Coordinating Office in Southeast Asia.

Recent CEO selection process: He emerged as the top candidate from an initial pool of 178 candidates of from around the world. The list included 20 applications from Barbados and 27 from the wider Caribbean region.

The search and selection process were undertaken by Profiles Caribbean Inc. and a sub-committee of the board and industry professionals. The agency also conducted proactive outreach to regional and international industry partners of the BTMI.